The Balams Firm | Paid Ads

Project

Execute a full-scale Meta ads strategy for personal injury, including evergreen brand awareness and retargeting campaigns, alongside select targeted car accident case campaigns for lead generation.

What we delivered: Campaign strategy and planning; ad copywriting and graphic design; audience targeting and segmentation; brand awareness and traffic campaigns; conversion-focused lead generation campaigns; lead generation quizzes; downloadable resource documents; ad setup and budget management; retargeting campaigns; email marketing drip campaigns; performance tracking and ongoing optimization.

Service

Industry

Law Practice

Location

Atlanta, GA
the balams firm paid ads managed by matchpoint partners

Creative Process

We built a full-scale paid ad strategy for The Balams Firm, combining evergreen brand awareness and retargeting campaigns to attract and engage personal injury leads. To drive high-intent conversions, we launched select, targeted car accident case campaigns with lead generation quizzes and downloadable resources.

To nurture prospects, we implemented email drip campaigns for those recently involved in accidents, reinforcing The Balams Firm’s expertise and availability. Through continuous optimization and strategic targeting, we helped grow the firm’s client base, turning ad engagement into real consultations.

See more of their brand wins + our work:

Balams Blogs

The Balams Firm | Blogs

Webpages showing the balams firm newsletter section

The Balams Firm | Email Marketing

Webpage of car accident attorney

The Balams Firm | Google Ads

Balams Firm Generation Collateral

The Balams Firm | Lead Generation Collateral

Balams Firm Scholarship

The Balams Firm | Scholarship

Balams Social Media

The Balams Firm | Social Media

Envision Your Wins.

We’d love to include your brand + marketing wins in our featured work. Contact us to discuss a winning partnership.

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