Proximity Partners | Email Marketing

Proximity Partners enlisted MatchPoint Partners to create a three-part email marketing campaign targeting prospective clients hiring for digital marketing and IT roles. MatchPoint crafted emails in a friendly, conversational tone, designed to feel like an ongoing dialogue rather than a sales pitch. The messages were optimized for mobile readability, ensuring clarity and accessibility.

To maximize engagement, MatchPoint researched and tested subject lines and keywords to enhance deliverability and drive conversions. We also implemented a workflow automation process with “if/then” triggers, tailoring follow-up emails based on recipients’ responses. Finally, we segmented the audience lists to ensure the campaign reached the right industries with precise targeting. The result was a strategically designed campaign that delivered value and connected effectively with the target audience.