Prairie Family Business Association | Paid Ads (Google)

Service

Project

Develop and manage Google Search and Display ad campaigns to drive website traffic, increase membership prospects, and promote key events and resources.

What we delivered: Campaign strategy and planning; keyword research and optimization; ad copywriting and graphic design; audience targeting and segmentation; Search and Display ad management; conversion tracking and reporting; A/B testing and performance optimization; retargeting campaigns.

Industry

Education Administration Programs

Location

Sioux Falls, SD

A set of three Google Search ads for Prairie Family Business Association, promoting succession planning resources, membership benefits, and their annual conference. Each ad highlights expert guidance for family businesses navigating transitions.
A laptop screen displaying Google Search ads for Prairie Family Business Association. The ads promote family business succession planning, membership growth, and event participation, reaching decision-makers through targeted campaigns.

Creative Process

We implemented a Google Search and Display ad strategy to support PFBA’s mission of driving relevant traffic and membership prospects to their website.

Search Ads focused on high-intent keywords related to succession planning, the association, and their annual conference, ensuring they reached decision-makers actively seeking resources. Display Ads promoted succession webinars and association awareness, expanding their visibility and nurturing prospects through the conversion funnel.

By continuously optimizing targeting, messaging, and placements, we ensured strong engagement, increased event registrations, and a growing membership pipeline.

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