Prairie Family Business Association | Paid Ads (Social)

Service

Project

Execute Meta ad campaigns to drive event registrations, increase brand awareness, and grow PFBA’s membership base through lead generation and conversion strategies.

What we delivered: Campaign and creative strategy; audience targeting and segmentation; ad copywriting and graphic design; video editing; ad setup and budget management; A/B testing and performance optimization; retargeting campaigns; lead nurturing strategy; conversion tracking and reporting.

Industry

Education Administration Programs

Location

Sioux Falls, SD

A mobile phone screen displaying a Prairie Family Business Association sponsored post promoting the 32nd Annual Family Business Conference. The ad highlights the event date, April 17-18, 2024, with a "Register Now" call-to-action.
A hand holding a smartphone displaying a Prairie Family Business Association sponsored post about a webinar titled "A Succession Journey: Founder to Siblings to Cousins," scheduled for March 6. The ad features a visual representation of leadership transition from founders to third-generation cousins.

Creative Process

We implemented a multi-layered Meta ad strategy to drive event registrations and grow PFBA’s membership. Targeted campaigns promoted webinars, retreats, and the annual conference, maximizing attendance.

Beyond events, a brand awareness campaign built a pipeline of potential members, followed by lead generation efforts with strategic retargeting. Through compelling creative, optimized messaging, and continuous A/B testing, we expanded PFBA’s reach, increased event participation, and grew its membership base with high-quality leads.

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