Prairie Family Business Association | Lead Gen + Engagement Resources

Service

Project

Develop and design key resources to generate leads, engage prospects, and expand PFBA’s reach among business families.

What we delivered: Content strategy; copywriting; graphic design; lead generation resource development; audience engagement optimization.

Industry

Education Administration Programs

Location

Sioux Falls, SD

A detailed view of PFBA’s succession planning guide, featuring key questions for the leading generation and myths about succession to facilitate productive family discussions.
A four-page resource guide by Prairie Family Business Association, designed to help business families navigate succession planning conversations with confidence.

Creative Process

We created strategic content and designed resources to help PFBA attract and engage business families at key stages of their journey. To support lead generation and member engagement, we developed a succession planning guide—a valuable tool to help families navigate critical conversations across generations while serving as a resource for prospects and members.

Additionally, we launched a quarterly LinkedIn newsletter to expand PFBA’s audience, highlight key insights, and provide a streamlined way for followers to stay connected. Together, these efforts strengthened engagement, positioning PFBA as a trusted resource while expanding its membership reach.

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We’d love to include your brand + marketing wins in our featured work. Contact us to discuss a winning partnership.

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