PillowEase | Website Copywriting

Project

Craft website copy to engage both direct consumers and healthcare practitioners while supporting SEO goals.

What we delivered: Website copywriting; audience-specific messaging; SEO-focused, keyword-rich content; brand voice development

Service

Industry

Home Goods

Location

Atlanta, GA

Screenshot of the PillowEase website homepage featuring a woman lounging in bed with pillows, highlighting comfort and wellness benefits.
Digital mockup displaying the PillowEase website on a laptop and desktop screen, showcasing the homepage design and branding.
PillowEase’s website homepage featuring an inviting design, showcasing their products, practitioner resources, and customer stories to support brand messaging and conversions.
Text from a webpage highlighting the innovation behind PillowEase’s patented pillow design, emphasizing pain relief, eco-friendly materials, and versatile applications.
Copy for a webpage from PillowEase designed for health practitioners and chiropractors, showcasing the benefits of PillowEase pillows for pain relief, posture support, and patient comfort.
Text from a webpage explaining PillowEase’s pillow size options, with details on selecting the ideal fit for different body types, travel, and specific support needs.

Creative Process

PillowEase needed website copy that spoke to two distinct audiences—direct consumers and healthcare practitioners who recommend their products to patients. We crafted clear, engaging content that highlighted product benefits for both groups while maintaining a consistent brand voice.

To support their SEO goals, we infused the copy with keyword-rich content to improve search visibility. Once finalized, the content was handed off to their web developer to implement within their existing site design, ensuring a seamless user experience that reflects PillowEase’s value to both consumers and professionals.

See more of their brand wins + our work:

A social media graphic highlighting PillowEase's commitment to sustainability, featuring a close-up of upcycled plastic bottles and text about responsible sourcing.

PillowEase | Custom Graphics

Envision Your Wins.

We’d love to include your brand + marketing wins in our featured work. Contact us to discuss a winning partnership.

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