Grateful | Videos

Creative Process

MatchPoint Partners recommended creating short-form video segments for Grateful's social media as part of their brand awareness and social proof content pillars. We provided strategic guidance for the campaigns with each segment type and handled all of the video post-production. With team members and customers located across the country, MatchPoint Partners provided video production direction to achieve uniformity. The recurring team introduction segments provided a look inside the expansive roles within the Grateful company to achieve the excellence in customer and user experience for the rapidly growing company. The creation of customer video testimonials provided engaging social proof to prospective businesses and included customers creating a call to action for other businesses to join the Grateful Giving movement to do more social good.