Generation6 | Videos

Creative Process

MatchPoint Partners pitched the idea to create short-form video segments to be released on Generation6 social media as part of their education and thought leadership content pillars. We provided strategic guidance for the marketing campaign with each segment type and handled all of the video post-production. With team members located worldwide, MatchPoint Partners offered video production best practices. Additionally, we outlined the video structure and script to maintain consistent quality and brand style wherever and however filming took place. The recurring educational, short video segments serve as a staple to the Generation6 social media and a resource that also can be shared on the company website.