Generation6 | Paid Social Ads

Creative Process

Generation6 enlists MatchPoint Partners to strategically amplify select social media content through paid advertising. The objective is to expand reach (impressions), increase engagement (likes and comments), and drive conversions (click-throughs). Each month, MatchPoint Partners carefully selects specific posts to highlight through paid ads, which include video thought leadership, promotion of their newly released Family Office book, and other brand awareness or educational content. MatchPoint Partners leads the paid ads marketing strategy, campaign objective planning, account and ad spend management, and building profiles for audience targeting. Through this collaboration, MatchPoint Partners successfully implements a comprehensive marketing strategy that maximizes the impact of the client's social media content.