Generation6 | Marketing Collateral

Generation6 partners with MatchPoint Partners to develop and execute creative marketing and promotional materials tailored to their evolving needs. For their Innovation Series, MatchPoint supported the launch of both books, Reshaping Reality and From Stigma to Strength, with a comprehensive, multi-channel marketing strategy. This included writing press releases, developing media kits, designing dedicated landing pages, creating digital ads, and supporting email marketing campaigns to maximize visibility and engagement.

Beyond book promotions, MatchPoint has collaborated with Generation6 on various projects to elevate their brand presence. For an industry conference, we designed and produced printed marketing collateral, such as double-sided table cards to drive attendees to follow Generation6 on LinkedIn, custom table tents featuring the firm’s taglines, and retractable banners prominently showcasing their brand. Each printed piece included QR codes linking to digital campaigns, seamlessly connecting physical and online engagement. These creative efforts have consistently helped Generation6 expand their reach and reinforce their position as leaders in the family business space.