Content Marketing
Reach your target audience with valuable, relevant information right as they are looking for it.
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Overview
Unlike traditional marketing, content marketing focuses on reaching qualified customers who are searching for your specific information. It involves anything from infographics to videos and offers a compelling return on investment.
Producing high quality content online is one of the most effective methods of building brand awareness and consumer trust, generating traffic to your website, converting prospects into customers, boosting your Google ranking, and more!
Our clients engage us to create ongoing content marketing pieces such as case studies, testimonials, blogs, lead magnets, short-form videos, and infographics, which are purposed into different marketing strategies and channels to optimize reach.
Our Game Plan.
With numerous kinds of content marketing pieces to leverage, we customize our content creation packages to best meet the digital marketing objectives of each client.
Strategy session to define goals
Conduct keyword research
Research relevant topics to your brand +target audience
Oversee related project management
Develop a content production plan
Create original content
Monthly content production schedule
Integrated campaign and project management
Ongoing topic research
Produce original content marketing material
Continued keyword optimization
What our clients say.
MatchPoint Partners has taken our social media to the next level in a seamless and smart manner. Rebecca understands our mission and aligns our social with our core values. She has taken a time-consuming task off our plate and made our product better than we could have internally. We are grateful for our partnership with MatchPoint!
Need to move insight into action?
We'd love to craft a game plan + create wins for your business!
