We work with purpose.
MatchPoint Partners refuses to add to the digital marketing noise. We partner with professional services and B2B businesses that bring value to others, and our marketing propels their purpose.
A Closer Look
Partnering with MatchPoint
Your brand is unique, and your marketing strategy should be too. Set your marketing game apart with MatchPoint Partners.
Intentional Marketing
At MatchPoint Partners, we excel at crafting impactful marketing strategies. We deliver content that connects, inspires, and drives results. Each campaign is a purposeful narrative designed to reflect your values and build meaningful connections with your audience.
Distinctive Strategies
In the crowded digital world, standing out takes more than just being seen—it takes substance. At MatchPoint Partners, we focus on strategies that prioritize quality over quantity, ensuring your message cuts through the noise and resonates with your audience.
Authentic Branding
True connections start with authenticity. At MatchPoint Partners, we create brand stories that reflect who you are and what you stand for. By fostering trust and loyalty, we help your business build lasting relationships and stand out in today’s competitive landscape.
"I have met with companies and individuals that offer marketing services and say they can provide a certain level of service; however, MatchPoint’s words and actions truly align."
– Jazmin Addy, Proximity Partners
The MatchPoint Collective
Meet the powerhouse talent behind MatchPoint Partners—the expert content creators, graphic designers, digital strategists, and ad extraordinaires who make up our team.
Rebecca
Founder + Managing Partner
Fun Fact: Rebecca sang in Carnegie Hall at just sixteen years old.
Before starting MatchPoint Partners, Rebecca DeYarman accrued over a decade of experience in marketing and development leadership roles. Her passion for the synergy between marketing and sales fueled notable accomplishments including raising $10 million in just 90 days, leading a successful rebranding effort for a nonprofit arm of Coca-Cola, and expanding a foundation’s national presence.
Rebecca founded MatchPoint Partners in February 2021 with a single client and an enormous vision to combine the ideas and creativity of big-agency marketing with the attention and bespoke services of a boutique agency. Since its inception, Rebecca has built an agency of rapid growth with a reputation for delivering marketing excellence and tangible results backed by an exceptional team of digital marketers.
She holds a Bachelor of Science with Honors degree from The University of Iowa and several certifications in digital marketing science, Google, Meta Blueprint, and Hubspot.
Devon
Video Editor
Fun Fact: Devon is part of a dynamic duo as she has a twin!
Devon brings a deep passion for videography and post-production to the MatchPoint Partners team. With nearly three years of industry experience, she brings a fresh perspective and a keen eye for detail to every project she undertakes. Devon honed her skills and deep understanding of the craft, earning a degree in teleproductions technology.
Elizabeth
Brand Designer + Strategist
Fun Fact: Elizabeth trekked the Thorong La pass in Nepal, reaching 17,769 feet (5,416 meters) above sea level!
Elizabeth contributes a wealth of experience to the MatchPoint team with an impressive 25 years in the industry. Her passion lies in brand identity, packaging, and crafting long-format pieces such as annual reports and books. A Cum Laude graduate of NC State's College of Design, Elizabeth has worked with a diverse range of clients, spanning nonprofit, B2C, and B2B sectors. Her extensive print management expertise, coupled with a decade-long stint running a letterpress shop, underscores her comprehensive skill set and dedication to delivering thoughtful branding for clients that stand the test of time across all marketing channels.
Jackie
Paid Ads Strategist
Fun Fact: When not working, you'll find Jackie immersed in a book, writing, watching history documentaries, or exploring historic sites across Europe.
Jackie leverages her extensive experience with paid advertising campaigns as MatchPoint’s Meta and LinkedIn Ads expert, helping businesses of all sizes generate profit through conversion-driven digital marketing strategies. Her campaigns have generated record profits for a wide-range of clients over her career, from startups to established businesses valued at $1 billion. Combined with a decade of experience in the industry, Jackie has a BS in Communications, BFA in Creative Writing, and certifications in Meta BluePrint and Coursera - Emory University.
Kalesh
Graphic Designer
Fun Fact: Kalesh is from the Caribbean; Trinidad and Tobago to be exact!
Kalesh excels as a branding + design expert with over thirteen years of experience in creating visually appealing and impactful designs that help businesses elevate their brand value and effectively convey their message to their target audience. Kalesh holds a Bachelor of Arts degree and leverages her education and vast design experience with a multitude of brands to understand and deliver exceptional work to the broad range of MatchPoint Partners clients.
Katy
Marketing Strategist
Fun Fact: Katy likes to spending whatever freetime she has working on custom watercolor paintings
Katy Lucey is digital marketing strategist with more than a decade of experience leading strategy and execution across paid channels. She has sat on accounts in an advisor role and partnered with brands across a portfolio that included retail, entertainment, CPG, hospitality, fintech, mobile app, B2B and DTC brands. Katy is focused on growth and loves to push clients outside of their comfort zones to find unique ways to connect with customers.
Lane
Google Ads + SEO Specialist
Fun Fact: Lane enjoys international travel and would, in another life, be a travel agent or event planner.
Lane is a Google native with over ten years of experience in B2B, B2C and nonprofit Google ads management and white-hat SEO content development. With a prowess for all things strategy, Lane loves setting up new Google ads accounts and continuing to grow campaigns under Google's ever-changing guidelines. Lane would define herself as an analytic creative, expressing her creative side in strategic SEO content development. Lane has a BBA in Cross Cultural Business with a Minor in Marketing, as well as certifications from Hubspot + Google.
Lesly
Content Writer
Fun Fact: In her free time, Lesly enjoys reading, watching movies, spending time with her family and caring for her four cats — Lupin, Rune, Helix and Tuxito.
With over 20 years of marketing communications and content writing experience, Lesly is a seasoned veteran of messaging, brand development and effective content creation. She loves to write and loves to learn, enjoying the opportunity to work with MatchPoint Partner’s clients while providing top-notch content. Lesly has a BS in Journalism from Boston University.
Sierra
Digital Content Specialist
Fun Fact: Sierra is an avid disc golfer and has traveled across the globe for it, playing in Sweden and Denmark!
Sierra plays an instrumental role in managing social media, email marketing, and project management for MatchPoint Partners. With a Bachelor of Science from the University of West Georgia and over five years industry experience, Sierra lends her expertise and passion for content management and organization to our bustling digital marketing agency. She excels in generating content ideas and crafting compelling narratives for social media and email marketing. Sierra's versatility shines through as she seamlessly transitions between projects and clients, showcasing her dedication to ensuring success wherever she's needed.
Lucy
Chief Morale Officer
Fun Fact: Lucy rode in Santa’s sleigh as she was a Christmas morning present!
Beyond ensuring our office is well-stocked with tennis balls, Lucy lifts team spirits and charms clients. When she's not in strategy sessions, you'll find her enjoying walks, playdates, and her favorite pastime — fetch. Lucy holds a Basic Manners certification, proving her commitment to being a good teammate and spreading joy. For her outstanding work, she is highly compensated with treats and belly rubs.
Our competitive advantage.
Our certifications help us deliver strategic marketing solutions.
The ball is in your court.
Partnering with MatchPoint Partners means more than just hiring generic marketing support — you’re gaining a team of creative strategists focused on driving real results. Let’s turn potential into performance.