Generation6 | Landing Page

Chicago, IL

Chicago, IL

Management Consulting

Project: Design + build a landing page to promote a new book release and optimized for all devices

Services: Graphic design; copywriting; website development

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Creative Process

Generation6 approached MatchPoint Partners to create a landing page for the launch of their first book in their Generation6 Innovation Series. The objective was to develop a landing page optimized for all devices and serve as a central hub for driving traffic from various marketing mediums, including organic and paid social media and email marketing campaigns. Our comprehensive services included graphic design, copywriting, and building the landing page on Generation6's website. MatchPoint Partners designed an aesthetically pleasing and informative landing page that effectively conveyed the book's value and enticed visitors to take action in purchasing the book. Furthermore, we utilized our experience in web development to build a responsive landing page that offered an optimal user experience across different devices. The result was a well-designed and functional landing page that effectively promoted the book release and was a valuable conversion tool for marketing campaigns.

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